Soups to Go

Grab-and-Go Dining Is the New Normal

Today's hectic lifestyles demand that restaurants show more flexibility and choice when it comes to takeout foods. Families on the go want enough options to please the whole family, as well as convenient, non-wasteful, no-mess packaging that's easy to handle.

Please Everybody with the Ultimate in Portability

Heinz responds to the growing demand for hassle-free takeout with Soup2Go, the latest of our many packaging innovations designed with restaurants like yours in mind. Combining portability, reusability and convenience for the curbside customer, Soup2Go is a great way to increase organic soup sales growth by making soup a no-brainer to package and sell as a takeout item.

Did you know...

24% of consumers would order soup if it came in a convenient, easy-to-handle takeout container.

Source: HJ Heinz Soup Proprietary Focus Group Research, 2008

Create a Positive Takeout Experience to Increase Sales & Profits

You work hard to create a satisfying in-house environment for your customers. But make sure the good feeling follows them home with these helpful reminders:

  • Capitalize on the takeout trend with the right menu, including soups either in combo with salads and sandwiches or as a side item for individuals or families.
  • Promote Soup2Go in store with our visually appealing table tends, window clings and through server suggestions.
  • Offer different portion sizes and don't forget quart-sized containers for larger family gatherings.
  • Ensure cup lids are secure and the order is complete and neatly packed. Don't forget utensils, napkins and condiments like salt, pepper and napkins.
  • Include rolls, bread or crackers and butter, since consumers tell us soup goes hand-in-hand with bread.
  • Don't forget to include your takeout menu with every order to drive repeat visits.

Your Heinz Foodservice representative can help you make the most of the highly profitable takeout market. Just ask us!