Sustainability
From Recipes to Recycling, Are You Reaping the Rewards?
Consumer interest in making "responsible choices" has never been stronger. Restaurants that are mindful of sustainability and the impact their operations have on the environment enjoy a powerful competitive advantage in the marketplace—particularly if they are able to convey that commitment to their guests in a meaningful way.
Heinz: Green from the Ground Up
Heinz shares your consumers' passion for doing the right thing. That's why we grow our tomatoes from Heinz Seeds, using less water and pesticides…our innovative packaging saves energy, waste and transportation miles…and as a global company, we make substantial investments in local agriculture and food programs in developing countries. Everywhere you look, Heinz is doing a world of good to promote sustainable practices.
Show Your Customers Where Your Heart Is
To create a culture of sustainability throughout your operations, begin by serving foods like Heinz's grown-from-goodness soups and buy from other companies that value sustainability. Then institute energy conservation practices, recycling and reuse policies and let guests know what you're doing. Your Heinz representative can help you make the most of your image as a responsible, socially conscious establishment.
Your Customers Care
- 78% of consumers would visit a socially responsible restaurant more, pay more for their meal or both.
- 20% of consumers will go out of their way to eat at a socially responsible restaurant.
- 29% of consumers don't know which restaurants are socially responsible—which is a great opportunity for you to differentiate your business!
Source: Technomic Foodservice Program: The impact of Social Consciousness and the Responsibility of Foodservice, June 2008